Digital
marketing has taken a major leap since the introduction of popular
social media platforms. Long gone are the days when the only chance
you could promote digitally to your customers is when they opened the
email you sent them. With social media, small business owners now
have the opportunity to interact and be viewed as relevant problem
solvers. If you think social media is not working for you, however,
you might be committing the following mistakes:
Content
lacking in quality. Let’s face it, people tend to be more
interested in viewing the next gag show video. Don’t expect
lackluster and irrelevant content to steal their attention. Any post
you make should connect with people. Make sure that they find your
content valuable but also personal.
Prioritizing
quantity over quality. There are situations where a social media
account has thousands of fans but a low patronage-to-sales conversion
rate. You might be wasting time and effort on empty numbers. Focus on
the fans who actively engage with your posts, and you will yield
better results. Study their profiles, then tailor your posts to what
they need. Likes and follows are of no value to a business unless
they bring in revenue.
Not
responding to comments. Ignoring what people say shows that you
don’t care what they think. While you don’t have to respond to
defamatory statements or troll messages, take time to at least thank
your supporters, or privately appease any disgruntled but reasonable
customers.
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