Tuesday, February 3, 2015

How Social Media Marketing Can Fail

Digital marketing has taken a major leap since the introduction of popular social media platforms. Long gone are the days when the only chance you could promote digitally to your customers is when they opened the email you sent them. With social media, small business owners now have the opportunity to interact and be viewed as relevant problem solvers. If you think social media is not working for you, however, you might be committing the following mistakes:

Content lacking in quality. Let’s face it, people tend to be more interested in viewing the next gag show video. Don’t expect lackluster and irrelevant content to steal their attention. Any post you make should connect with people. Make sure that they find your content valuable but also personal.