Digital
marketing has taken a major leap since the introduction of popular
social media platforms. Long gone are the days when the only chance
you could promote digitally to your customers is when they opened the
email you sent them. With social media, small business owners now
have the opportunity to interact and be viewed as relevant problem
solvers. If you think social media is not working for you, however,
you might be committing the following mistakes:
Content
lacking in quality. Let’s face it, people tend to be more
interested in viewing the next gag show video. Don’t expect
lackluster and irrelevant content to steal their attention. Any post
you make should connect with people. Make sure that they find your
content valuable but also personal.
