Tuesday, February 3, 2015

How Social Media Marketing Can Fail

Digital marketing has taken a major leap since the introduction of popular social media platforms. Long gone are the days when the only chance you could promote digitally to your customers is when they opened the email you sent them. With social media, small business owners now have the opportunity to interact and be viewed as relevant problem solvers. If you think social media is not working for you, however, you might be committing the following mistakes:

Content lacking in quality. Let’s face it, people tend to be more interested in viewing the next gag show video. Don’t expect lackluster and irrelevant content to steal their attention. Any post you make should connect with people. Make sure that they find your content valuable but also personal.

Wednesday, January 14, 2015

How to Maximize Social Media in 2015

Are you spending more on social media marketing this 2015? Do you know how to maximize your investment yet? Indeed, social media will play a large part in the digital marketing efforts of any business this year. After all, more consumers subscribe to these channels when conducting research or interacting with companies. These channels, however, have to be utilized wisely to make the most out of one’s marketing money.

Set Your Social Media Goals
Like any project, a social media campaign must begin with concrete objectives that will determine the direction of any strategy. Will you use it to boost brand awareness, get more leads, or facilitate customer service? These goals will form the basis of all your plans.